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Websites · Free Guide

Website Planning Guide

A guide to help you plan a website that builds credibility, supports SEO and generates enquiries.

Best for: Business owners and marketing teams

Website Planning Guide — Websites
In this guide
The Full Guide

Goals and audience definition

  • Define the single primary goal of the site (bookings, enquiries, sales, credibility) before any design discussion starts.
  • Write down who the visitor actually is — role, intent, and what they need to see to trust you within 10 seconds.
  • List the top 3 objections visitors have before enquiring, and make sure the site answers each one directly.
  • Decide what a 'conversion' means in numbers, not just words — X form submissions, Y calls, Z bookings per month.
FAQ

Sitemap, content and messaging should be settled before wireframing starts. Most budget overruns come from discovering pages or requirements mid-build, not from planning too long upfront.

Add one extra step: map every existing URL with search rankings to a destination on the new site and 301-redirect it. Skipping this can wipe out years of SEO in a single launch.

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